Absolut-ly NOT Brooklyn

During my travels around Brooklyn, I've noticed an interetsing reaction to the recent Absolut Vodka campaign, promoting a partnership with Spike Lee.  Absolut Brooklyn is a limited edition flavored vodka inspiried by Spike Lee's Brooklyn.  The flavor is red apple and ginger, something that sounds like a Jolly Rancher dipped in vodka.  Truth be told, I haven't tried it, but to this drinks snob, it doesn't sound like the best thing.

The bottle is redesigned to show a colorful hand-drawn stoop and a brownstone.  When you see it in the store, there is a part of you that wants to puchase this limited edition bottle, just in case Antiques Roadshow comes to town in the year 2050.  When you see the advertisement in the subway, it's a different story.

The anonymous pop op-ed scrawled across subway advertisements shows no reverence for the contrived.  Spike Lee is not immune.  Anyone who would question the authenticity of someone who directed such Brooklyn-based classics as Do The Right Thing, She's Gotta Have It, and Crooklyn and now lives up on the Upper East Side is beyond me.

Our anynomous op-ed taggers have expressed their thoughts about the Absolut Brooklyn partnership by answering right back on those same advertisements that line the G train (I'm not surprised because there is not much else to do while you're waiting 30 minutes in the middle of the night) and the F train.  Below are some photos of what people really have to say about Absolut Brooklyn.

The G Train at Fulton Street


A Reminder of Spike's Former Days of Glory


Kudo's to the person who came up with this one.


 
A Comment on Gentrification - honestly, we can't blame everything on Spike!


 
Comments about the taste and Spike's choice of partnership.
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